About Allen Wang
I was an Electrical Engineering major at Tsinghua. And Sociology at Columbia and then an MBA at Georgetown. Then I worked with McKenzie, P&G, Google, and then started Babytree in 2007.
I’m always sort of a left-brain right-brain person. I feel bored studying any one particular thing, therefore I crossed disciplines and studies, that was my thing.
I think my Tsinghua education, a lot of it foundation in logical thinking �C computer science major heavily concentrated in mathematics, logical reasoning - actually one of the biggest things when you do or start or have a decision.
When I applied to Columbia, I had a little knowledge about what socio中国人民解放军火箭军总医院神经内科好不好logy, by assuming it’s a lot of social changes. And I very much believe then, like now actually, that China needs social changes.
I think those two to three years at Columbia gave me the very foundation in terms of thinking, not just on pure logical perspective, but sort of thinking from the angle of human beings, thinking from historical perspective, really being able to think myself the world，because lots of what we’re doing were learned, from not seeing our counterparts in China，but learning how the world wide’s best practices are done.
To those educational elements are deeply ingrained in my thinking today.
At P&G I was one of the very, very few brand managers who basically lead billion dollar brands such as Pringles and Folger’s Coffee. I left Proctor when I found our users were not really consuming media the way we were doing it before. 驻马店哪家医院治疗癫痫更专业They were not watching TV that much. They were flocking to the internet. It was 2001.
I became Google’s chief marketing officer in Asia in 2005. I was there for only one year and my only feat was translating the Google name into Chinese, so today it’s a household name. Google gives me the confidence that you can get into any field and pretty much driven by your ambition and vision, change the world.
So you had the corporate experience which taught you about structure and how to get things done within an organization, and then Google really about to change the world, attempt the Chinese market, and stop something from obstruction.
Then I started Babytree in 2007. Think of Babytree as Facebook for parents. So it is a social network that connects family members with one another and also connects family members with experts wh癫痫病最好的医院o can help them when they have sort of a moment of unease.
We basically target young parents from the age of pre-pregnancy all the way to preschool - so from 2 years old to 6 or 7 years old �C by giving them the tools to actually be better parents, to actually in moment of needs and when they’re feeling lonely for example, they can get help real time.
Babytree has over the course of the past decade become the entry point for young families. The moment you start thinking about conception, having a baby, throughout the course of pregnancy, and then onwards as sort of a parenting, Babytree becomes your household and reliable source of information and action.
So we are witnessing a social transformation as we go and we find actually the larger you are, the more trusted you are, the heavier burden you have to shoulder.
The 4 Demands